Converting From The Seller Valuation Tool

Greg Harrelson & Abe Safa discuss Real Geeks' seller valuation tool and how to use it effectively to generate Seller leads.


Converting From The Seller Valuation Tool

One of the challenges in the industry today is the shift in how real estate agents identify or describe lead quality. Leads are defined as those who are willing to purchase, able to purchase, and have a high likelihood of closing a transaction.

The market changes wherein more leads are being captured through the internet than the sign call.

Sign Call and Internet Leads

The sign call is when a potential buyer sees a real estate sign and calls the number on it. They have seen the neighborhood and the outside of the property,  and maybe even drove by to see the house.

The internet is different because it captures leads at an earlier stage of the buying process.  The earlier stage of the buying process is when the potential buyer is doing their research - looking at houses on the internet, reading articles about real estate, and watching videos.

Shifting Definition of Quality Leads

Today, the definition of quality leads lean more into how quickly someone is going to transact as opposed to the willingness, ability, and likelihood to close a transaction. The challenge is that professionals think the overall lead quality is decreasing in value because people base it on speed.

All leads are the same with the right mindset and nurturing system. Agents looking for quick sales appear to be not good and low quality since they are based on the speed of transactions.

The Exploratory Phase

Attention and Retention

Seller Leads 2.0 - 6 Easy Steps To Get More Seller Leads

With the challenges in the market today, it's essential for real estate agents to learn how to get more seller leads.

Step 1: Visit Real Geeks

Look for tutorials and videos about the seller valuation tool. Familiarize yourself with the tool and how it works. The seller valuation tool allows you to customize your ads and target your potential leads.

Step 2: Ads Account

Having Ads management is also an important thing. You'll need to create ads and track their performance to optimize for the best results. You can easily boost your ads on Facebook to get in front of more motivated sellers by spending a little money.

Step 3: Customize Ads

If you want to focus on a specific community, you can easily customize your ads to target only that community. You can also target sellers based on their income, house value, or other factors.

Instead of a broad promotion, get more granular in your targeting. Take, for example, target a specific neighborhood. This can be an eye-grabbing way to get people's attention by seeing the name of their community in an ad.

Step 4: Build a list

One of the easiest ways to generate leads is to build a list of people interested in buying or selling a home. You can create custom ads on Facebook targeting groups of people that have high relevancy.

Step 5: Boost the post

Boosting a post is one of the easiest ways to get in front of more motivated sellers. By spending a little, you can reach more people interested in selling their homes.

Step 6. Capture leads

The final step is to capture the leads you generate from your ads. This can be done by using a lead capture form or collecting the contact information of people who click on your ad.

Capture, Nurture, and Transact

It is important not to skip any of these steps because you will need to capture the lead and get them on the phone at some point in the process. Expand the timeframe in which you are willing to work with a potential seller.

It is easy to capture and convert, but it shows that the better agents are those who never forget to do the nurturing and qualifying. Focus more on lead management than lead flow. Collecting leads is easy, but the real challenge is what you do with those leads to convert.